Video games and popular culture
In the world of video games, marketing is not just a tool to sell a product, but often becomes an integral part of pop culture. Over the years, we have witnessed attention-grabbing advertising campaigns with ideas that are as crazy as they are brilliant. Here are some of the most memorable ones. Mario and the […]
Over The Game: an experience beyond Game Over
from game over to over the game “Game Over“. How many times have we seen it on the screen? “Game over. You lost”. A concept that firs appeared in the 1970s and 1980s, the arcade era, when gamers flocked to arcades to try their luck and challenge records. The rules were simple anche ruthless: run […]