The graphic evolution in Video Games

The video game industry has undergone an extraordinary graphic evolution from pixel art sprites to the highly detailed and photorealistic environments of today. This change has affected not only the visual appearance of games, but also the way players enjoy their digital experiences. From 8-bit graphics to open worlds in high definition In the 1980s […]
Marketing and video games campaigns

In the world of video games, marketing is not just a tool to sell a product, but often becomes an integral part of pop culture. Over the years, we have witnessed attention-grabbing advertising campaigns with ideas that are as crazy as they are brilliant. Some have been controversial, others have redefined the way games are […]
Fashion and Video Games meet in style

Fashion and video games? At first glance, they might seem like light-years apart universes. Yet, these two worlds have unexpectedly come together, resulting in groundbreaking collaborations that defy expectations and redefine the concept of digital creativity. Fashion enters gaming and gaming enters fashion In an age when the line between real and virtual is increasingly […]
VR and AR: the future of gaming

The future of gaming is here and seems to be coming in leaps and bouns, armed with the latest generation of visors and smartphones. Virtual Reality (VR) and Augmented Reality (AR) are radically changing the way we experience video games, and the question is: how will these new technologies impact our lives as gamers? The […]
Music and soundtracks in video games

Imagine playing a video game without music. A virtual world full of color, action and adventure, but silent. Strange, isn’t it? The truth is that without a soundtrack, any game loses some of its magic. Too many times we tend to underestimate the importance of music in video games, considering it justa a background. But music […]